Financial Client Satisfaction Index
Options for Comparisons
You may see how your overall results compare to
national averages, or even compare your customer base demographic groups to those of
similar value on a national scale.
Pull Down Menus
This instant comparison flexibility is achieved
with the familial pull down menus which allow you to "drill down" and see
comparisons instantly! (No more pawing through think printouts!)
For example, let's say the marketing director for Proteus Bank wants to see how the bank's customers feel about teller waiting time. Once completed surveys are entered into the database, there are a number of options to chart the bank's trends, such as teller waiting time.
If this marketing director wishes to see the
trend of the bank compared to the national average, here is what it will look like:
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Samples are continued on the next page.