On the other hand, if the marketing director for our hypothetical bank wants to see a comparison of the bank's actual score versus an average (national, customer segment, branch, etc.), here is a sample of a single attribute chart that can be accessed through the Financial Client Satisfaction Index.
Note that at the top of these report pages
are "pull down menus" for quick and easy changes in the comparison base.....(no
more pawing through paper cross tabulations!)
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Samples are continued on the next page.